Information processing
22/02/2021

Methods of processing of information by Semantica

Under European law, companies must have a legal basis to process the data. The particular rights that the user has vary according to the legal basis in use, as explained below. Regardless of the legal basis applied, the user always enjoys the right to request access, rectification and deletion of their data pursuant to the General Data Protection Regulation, general data protection regulation (the "GDPR"). To exercise your rights, please consult the Privacy Policy at the section How to exercise your rights.

For all persons who have the legal capacity to enter into an executive contract, we process the data as necessary for the fulfillment of the contracts (the Terms of Service, the "Terms"). We illustrate the contractual services for which data processing is necessary in the Our Services section of our Terms and in the additional information resources accessible from our Terms.

To provide our contractual services, we need the data mainly for the following purposes:

Provide, improve, customize and support our Services, as described in "Our Services";
Promote protection and security;
Transfer, transmit, store or process data outside the EEA, including in the United States and other countries;
Communicate with you, for example about problems related to the Service.

These uses are explained in more detail in our Privacy Policy at the section How Semantica use the information and at the section Global operations. We will use the data in our possession to provide these services; if the user chooses not to provide certain data, this could affect the quality of his experience in the use of the applications and services offered by Semantica.

When we process the data that the user provides us for the fulfillment of the contracts, they enjoy the right to transmit them pursuant to the GDPR. To exercise your rights, please see the How to exercise your rights section of the Privacy Policy.

The following are the other legal bases that we use in certain cases of user data processing:

Your consent

For the collection and use of information that the user allows us to receive through the activated device settings (e.g., access to GPS position, camera or photo), so that we can offer him the functions and services described when active the settings.

When we process the data that the user provides us with his consent, he enjoys the right to withdraw consent at any time and to transmit the data provided, pursuant to the GDPR. To exercise their rights, the user can access the device settings, the app settings, such as the position control in the app, and the section How to exercise the rights of the user of the Privacy Policy.

Our legitimate interests or those of third parties, where they do not prevail over the interests or fundamental rights and freedoms of the data subject ("legitimate interests")

Only in relation to people who have not reached the age of majority (minors under the age of 18, in most EU countries) who have a limited ability to enter into executive contracts, we may not be able to negotiate personal data for reasons of contractual needs. However, when one of the people in question uses our Services, it is in our legitimate interest to do the following:
- Provide, improve, customize and support our Services as described in Terms of Service;
- Promote protection and security;
- Communicate with you, for example about problems related to the Service.
The processing in question is based on the following legitimate interests:
- Create, provide, support and maintain innovative functions and services that allow people who have not reached the age of majority to express themselves, communicate, discover and interact with information and companies relevant to their interests, create communities and use tools and functions that promote their Welfare;
- Protect our platform and our network, verify accounts and activities, combat harmful conduct, detect and prevent spam and other negative experiences, keep the Services free of dangerous or inappropriate content, investigate suspicious activities or violations of our terms, disciplines o disclosures and protect the safety of people who have not come of age, including preventing exploitation or other dangers to which these subjects are particularly vulnerable.
For all people, including minors:
- For the offer of measurements, statistical data and other services for companies when we process the data as data controller. The processing in question is based on the following legitimate interests:
  - Provide accurate and reliable reports to companies and other partners to ensure accurate prices and statistics on performance and to demonstrate the value that our partners obtain using our Services;
  - In the interest of companies and other partners, to help them understand their customers and improve their activities, validate our price models, evaluate the efficiency and distribution of their services and messages and understand how people interact with them on our Services.
- Share information with others, including law enforcement, and to respond to legal requests. Please see our Privacy Policy at Law and Protection for more information. The processing in question is based on the following legitimate interests:
  - Prevent and resolve fraud, unauthorized use of the products offered by Semantica, violations of our terms, disciplines and information notices or other harmful or illegal activities; protect ourselves (including our rights, property or Products), our users or others, even in the context of investigations or regulatory requests or to prevent death or imminent physical injury.
The user has the right to object and limit this treatment. To exercise your rights, please refer to the How to exercise your rights section of the Privacy Policy.
We will consider several factors in evaluating objections, including: reasonable user expectations, benefits and risks for the user, us, other users or third parties and other means available to achieve the same purpose which may be less invasive and require no effort disproportionate. The objections of the user will be accepted and we will cease to process your information, unless the treatment is based on valid legitimate reasons or is necessary for legal reasons.
If the user has not reached the age of majority in his country of residence and has a limited ability to enter into an executive contract, we will take particular account of this circumstance and adjust the assessment of our legitimate interests and the balance of his interests and rights accordingly.

Compliance with a legal obligation:

Data processing in the cases provided for by law, including, for example, in the presence of a valid legal request for certain data. Please see our Privacy Policy at Law and Protection for more information.

Protection of our vital interests or those of other people:

The vital interests on which we rely for this treatment include the protection of the life or physical integrity of the user or that of others and we rely on them to combat harmful behavior and promote protection and safety, for example in cases where we investigate the reports of harmful behavior or when someone needs help.

Activities performed in the public interest:

To undertake research and to promote security and protection as described in detail in our Privacy Policy at the section How Semantica uses the information, in cases where this is the case necessary for the public interest, as required by the law of the European Union or of the Member State to which we are subject.
When we process data as necessary for activities carried out in the public interest, the user enjoys the right to object and to seek limitations on our treatment. To exercise your rights, please see the How to exercise your rights section of the Privacy Policy. In assessing the objections, we will consider several factors, including: reasonable user expectations, benefits and risks for the user and third parties and other means available to achieve the same purpose which may be less invasive and not require disproportionate efforts.
The objections of the user will be accepted and we will cease to process your information, unless the treatment is based on valid legitimate reasons or is necessary for legal reasons.